Indian Jewellery and jewellery designs from India are always in demand from all round the world. Without going into the history of gold jewelry, it can be roughly stated that "gold" has come into existence since the time women started decorating themselves with jewelry. As also jewelry plays important role in fashion world. Gold jewelry never goes out of style, and for good reason, because gold is as wearer-friendly as it is beautiful. Despite the fact that today our market is flooded with infinite variety of jewelry ranging from silver and oxidized jewelry to emerald and diamond, gold still remains one of the most "preferred items". It is firmly believed by the people that gold jewelry is the best source of investment. And in most of the Indian marriages, "gold jewelry" plays a significant role. In other words, Indian marriages cannot do without gold jewelry. It is certainly due to the reason that today gold jewelry is available in the form of earrings, bangles, anklets, nose pin, and necklaces and so on. Over the passage of time it may be understood that people have been more inclined toward fashion. Also they believe that a person should be very particular about its outfits and jewelry so that he/ she look presentable in the society. Often we find college going girls wearing very sleek gold necklace or ring. But women in parties and social gatherings wear heavy gold sets, bracelets, earrings etc; even men have an undying craze for gold chains. Therefore, the market is well equipped with all types of gold jewelry. One can transform simple apparel to that of an intriguing beauty by wearing these charismatic pieces of jewelry. This beautiful gold jewelry is available in a wide range. Many outlets for gold jewelry have been set up in almost all the countries. This genuinely proves the growing demand for gold jewelry. Even Television stars wear amazing gold jewelry with sarees and suits. End of the day what really counts is that a person should carry himself and herself well in the society. And wearing "gold jewelry" is still in FASHION and is NOT OUTDATED.